A few days ago I watched the unveiling of Apple’s new iPhone(s). Honestly, I was a bit underwhelmed…and I probably will stick with a Samsung. Of course, I know that the original iPhone was panned, and it created a whole sector and a lifestyle. We’re a bit jaded.
But this focus on lifestyle in the technology sector made me reflect on Peter Thiel’s techno-pessimism in the late 2000s, which prompted him to write Zero to One. I’m glad that the best and brightest are going to Silicon Valley in the 2010s, and not Wall Street as in the 2000s. They don’t do positive harm in my opinion, while they did in the 2000s by increasing risk and volatility. But Apple and Facebook seem to be about consumption rather than production. They don’t make us more efficient, effective, they don’t change our civilization in its bones.
There are worse places to be, but then I read that China is setting targets and goals in relation to moving from fossil fuels to electric cars. The Chinese make a lot of goals, and execution is often an issue. But they have aspirations. Do we?
As many of you know, Apple is doing away with the iPod Shuffle. One curious thing is that I’ve noticed several people buying these devices in the last week through my Amazon referrals. At $50 the price point isn’t high, but it does seem a bit much for an obsolete technology.
Which made me reflect on how quickly technologies become obsolete now. As the few people who read this blog and know me in real life are aware, between 2007 and 2014 I went everywhere with a Shuffle. I always had a backup Shuffle. This is not because I’m an audiophile. I’m not. I listened to podcasts.
Arguably the emergence of smartphones made the Shuffle redundant, but I found that the Shuffle was more portable than a smartphone. Ultimately what made me dump the Shuffle is that I went full d-bag and started doing the bluetooth thing. All of a sudden it didn’t matter where the phone was. I still have a Shuffle, but it’s in a drawer somewhere. Perhaps I have a backup too. I don’t recall.
I probably stuck with the Shuffle longer than most. As an old(er) person I’m reflecting now how fast “ubiquitous” technologies are getting obsolete. Faster and faster.
As a child of the 1980s VCRs were part and parcel of our technological furniture. By the early 2000s VCRs were in decline, with DVD rentals surpassing VHS in 2003. Cassettes were eclipsed by CDs in the early 1990s after a two decade reign, but CDs really didn’t master the space for more than ten years (at least in the USA). DVDs had a similarly short “moment.”
How much more can change though? Some of the transition occurred because smartphones, in particular the iPhone, swallowed up whole sectors (audio and photography). Other changes are due to the utilization of high speed internet for video. We got rid of our television in 2004, and for a while there I felt “out of the loop” on a lot of water cooler conversation. But now television has come to me, as binge watching on Netflix has become common.